Windows 7 - My Idea: Charline

I really enjoyed this tv ad that I saw yesterday. It is interesting and in a foreign language so it really draws in the viewer. It starts off at a French Cafe with an attractive woman, both drawing in viewers and then goes into how Windows is not just for Americans, but for everyone else and how it can be made to be your own. It was created by users and made for users. What I would steal from this ad would be that it is in a different language with subtitles so it almost forces the viewer to be drawn in and actually read what is going on. It also has sex appeal with the attractive woman and the romantic French language.

AT&T Rethink Possible - Ripple Effect

I saw this ad and thought, "wow, AT&T is really trying to move away from the bash Verizon campaign. At first, I thought that the battle of the phone companies was funny and creative, but after seeing the same stupid map commercial, every single commercial break, I wanted to kill Luke Wilson. I believe that this new advertisement campaign is Swipe File worthy because it is a new approach to gain a different audience, more particular a younger audience showing them that if they rethink the possible, anything can happen. I would take many ideas from this campaign because it creates a feel good moment and allows the audience to question what they are doing and how it can change their future.

The Man Your Man Could Smell Like

I love this advertisement. It is loud, catchy, and uses sex to sell the Old Spice Body Wash. I think that they did a great job at revamping the Old Spice brand. A few years ago, when people talked about Old Spice, it was what was in their fathers bathroom and was considered an older man's brand. There was only a few scents and all of them reminded people of dads and grandpas. Now, they revamped their image, going towards the young, hipster age, and even more specifically, toward women, because, lets face it, wives and girlfriends are the ones who actually buy their men's personal products, even more so if they smell. This ad is loud, catchy and steamy. A perfect commercial to catch people's attention.

Social Media at its best

Taken from "http://adage.com/mediaworks/article?article_id=143139" Simon Dumenco reported on the iPad's First day success. I am mesmerized at Apples ability to create such amazing products, to keep it so hush hush until it it reviled, and then having the ability to sell out their product even during a time when people do not have a disposable income. It is so amazing how things can be so popular just by word of mouth, especially through means of social media. The above image shows the following information. It is amazing how social media and boost sales and it is truly a new way of marketing.

The following is what the image above shows.

On Saturday, there were 360,576 tweets name-checking the iPad. This morning Apple revealed that it sold over 300,000 iPads on Saturday ("sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores").

Apple itself scored 121,135 tweets on Saturday; in its peak hour, it was name-checked 7,999 times. (The iPad's peak: 26,668 tweets in one hour.)

iPad users downloaded more than 1 million apps from the App Store and more than 250,000 e-books (or should we call them iBooks now?) on Saturday, according to Apple.