Monday, April 5, 2010

Social Media at its best





Taken from "http://adage.com/mediaworks/article?article_id=143139" Simon Dumenco reported on the iPad's First day success. I am mesmerized at Apples ability to create such amazing products, to keep it so hush hush until it it reviled, and then having the ability to sell out their product even during a time when people do not have a disposable income. It is so amazing how things can be so popular just by word of mouth, especially through means of social media. The above image shows the following information. It is amazing how social media and boost sales and it is truly a new way of marketing.

The following is what the image above shows.

On Saturday, there were 360,576 tweets name-checking the iPad. This morning Apple revealed that it sold over 300,000 iPads on Saturday ("sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores").

Apple itself scored 121,135 tweets on Saturday; in its peak hour, it was name-checked 7,999 times. (The iPad's peak: 26,668 tweets in one hour.)

iPad users downloaded more than 1 million apps from the App Store and more than 250,000 e-books (or should we call them iBooks now?) on Saturday, according to Apple.

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