AT&T Rethink Possible - Ripple Effect

I saw this ad and thought, "wow, AT&T is really trying to move away from the bash Verizon campaign. At first, I thought that the battle of the phone companies was funny and creative, but after seeing the same stupid map commercial, every single commercial break, I wanted to kill Luke Wilson. I believe that this new advertisement campaign is Swipe File worthy because it is a new approach to gain a different audience, more particular a younger audience showing them that if they rethink the possible, anything can happen. I would take many ideas from this campaign because it creates a feel good moment and allows the audience to question what they are doing and how it can change their future.