Monday, April 5, 2010

The Man Your Man Could Smell Like



I love this advertisement. It is loud, catchy, and uses sex to sell the Old Spice Body Wash. I think that they did a great job at revamping the Old Spice brand. A few years ago, when people talked about Old Spice, it was what was in their fathers bathroom and was considered an older man's brand. There was only a few scents and all of them reminded people of dads and grandpas. Now, they revamped their image, going towards the young, hipster age, and even more specifically, toward women, because, lets face it, wives and girlfriends are the ones who actually buy their men's personal products, even more so if they smell. This ad is loud, catchy and steamy. A perfect commercial to catch people's attention.

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