When I first heard of this, I was shocked. I went directly to the website and figured out where I should fly to. Once there, I found out the real rules.
JetBlue's website stated: "JetBlue is holding a one day seat sale, selling ticket for $10 dollars one way (plus taxes and fees) for nonstop flights from various U.S. destinations. You must book online by 8:59 p.m. PDT Monday and fly May 11 or 12. The deal is not available by phone, and it is subject to availability."
So basically, I had to buy my ticket on Monday, and leave May 11th and return May 12th. However, it was $10 round trip.
I thought this marketing plan was very interesting. They used social media and the news to get the word out. It was for JetBlue's 10th anniversary. This is apparently just the beginning in a series of deals to celebrate JetBlue's 10th anniversary. NYC-based customers were being told to check out the airline's Twitter account on Wednesday for some giveaway offers.
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