Starbucks is always trying to revamp their products and their image. With the "Frappy Hour" Starbucks has created a new hub-bub about their Frappucino. From May 6th to May 16th, Starbucks had "Frappy Hour" from 3-5 where their Frappucinos were half price. Lines were out the door. Everyone had a frappucino. It was the new "cool" thing.

I think what Starbucks did was genious. I would take this and run with it when promoting items. By using social media and then word of mouth, people started buying frappucinos and people loved them and thought they were new! Starbucks even launched a website for their frappucinos and even allowed the customer to create their own frappucino!