I recently saw a commercial on television that featured an attractive woman, putting on her bike gear and enjoying a nice ride outside. As she climaxes to the top of the hill, all while saying how much she loves to bike, she ends up at McDonalds, her favorite morning destination to bike to.
I thought this commercial was very interesting. It puts McDonald's in a light where it has never been before. It creates an atmosphere of McDonald's to be healthy and a bikers friend. It is swipe worthy because it is changing the image of McDonald's and allowing viewers to view it as a peaceful place to get your morning coffee after an enjoyable bike ride. What I can take from this is creating a pull in, where in the case is the biking in Portland (goes hand in hand) and pairing it up with something that has a bad image. With something as powerful as biking in Portland, when it is paired up to McDonald's, it could make the image of McDonald's to become stronger and bring in a new audience.
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