McDonald's Bike Your Way to Breakfast

I recently saw a commercial on television that featured an attractive woman, putting on her bike gear and enjoying a nice ride outside. As she climaxes to the top of the hill, all while saying how much she loves to bike, she ends up at McDonalds, her favorite morning destination to bike to.

I thought this commercial was very interesting. It puts McDonald's in a light where it has never been before. It creates an atmosphere of McDonald's to be healthy and a bikers friend. It is swipe worthy because it is changing the image of McDonald's and allowing viewers to view it as a peaceful place to get your morning coffee after an enjoyable bike ride. What I can take from this is creating a pull in, where in the case is the biking in Portland (goes hand in hand) and pairing it up with something that has a bad image. With something as powerful as biking in Portland, when it is paired up to McDonald's, it could make the image of McDonald's to become stronger and bring in a new audience.

Starbucks is always trying to revamp their products and their image. With the "Frappy Hour" Starbucks has created a new hub-bub about their Frappucino. From May 6th to May 16th, Starbucks had "Frappy Hour" from 3-5 where their Frappucinos were half price. Lines were out the door. Everyone had a frappucino. It was the new "cool" thing.

I think what Starbucks did was genious. I would take this and run with it when promoting items. By using social media and then word of mouth, people started buying frappucinos and people loved them and thought they were new! Starbucks even launched a website for their frappucinos and even allowed the customer to create their own frappucino!

Jet Blue $10 Deal

When I first heard of this, I was shocked. I went directly to the website and figured out where I should fly to. Once there, I found out the real rules.

JetBlue's website stated: "JetBlue is holding a one day seat sale, selling ticket for $10 dollars one way (plus taxes and fees) for nonstop flights from various U.S. destinations. You must book online by 8:59 p.m. PDT Monday and fly May 11 or 12. The deal is not available by phone, and it is subject to availability."

So basically, I had to buy my ticket on Monday, and leave May 11th and return May 12th. However, it was $10 round trip.

I thought this marketing plan was very interesting. They used social media and the news to get the word out. It was for JetBlue's 10th anniversary. This is apparently just the beginning in a series of deals to celebrate JetBlue's 10th anniversary. NYC-based customers were being told to check out the airline's Twitter account on Wednesday for some giveaway offers.

Chipotle Make Your Friend Jealous

I love this ad. It is currently on a billboard in downtown Portland. It is Chipotle's advertisements at their finest. They are witty, eye-catching, and always have a sexual innuendo. I love how it shows the big burrito and it makes the viewer think either A. if you have chipotle your friends will be jealous, or B. if you are thhhat big, your buddys with be jealous.

This is swipe worthy because it is simple, catchy, and pushing the edge of marketing somewhat.

Windows 7 - My Idea: Charline

I really enjoyed this tv ad that I saw yesterday. It is interesting and in a foreign language so it really draws in the viewer. It starts off at a French Cafe with an attractive woman, both drawing in viewers and then goes into how Windows is not just for Americans, but for everyone else and how it can be made to be your own. It was created by users and made for users. What I would steal from this ad would be that it is in a different language with subtitles so it almost forces the viewer to be drawn in and actually read what is going on. It also has sex appeal with the attractive woman and the romantic French language.

AT&T Rethink Possible - Ripple Effect

I saw this ad and thought, "wow, AT&T is really trying to move away from the bash Verizon campaign. At first, I thought that the battle of the phone companies was funny and creative, but after seeing the same stupid map commercial, every single commercial break, I wanted to kill Luke Wilson. I believe that this new advertisement campaign is Swipe File worthy because it is a new approach to gain a different audience, more particular a younger audience showing them that if they rethink the possible, anything can happen. I would take many ideas from this campaign because it creates a feel good moment and allows the audience to question what they are doing and how it can change their future.

The Man Your Man Could Smell Like

I love this advertisement. It is loud, catchy, and uses sex to sell the Old Spice Body Wash. I think that they did a great job at revamping the Old Spice brand. A few years ago, when people talked about Old Spice, it was what was in their fathers bathroom and was considered an older man's brand. There was only a few scents and all of them reminded people of dads and grandpas. Now, they revamped their image, going towards the young, hipster age, and even more specifically, toward women, because, lets face it, wives and girlfriends are the ones who actually buy their men's personal products, even more so if they smell. This ad is loud, catchy and steamy. A perfect commercial to catch people's attention.